What to do when all of your projects are cancelled? - Greg Straight

Greg Straight is probably one of New Zealand’s most prolific illustrators having carved out a niche generating custom illustrations for high profile brands. His work is all around us in the form of murals, packaging designs, billboards and magazine covers as well as featuring in nationwide campaigns for many household brands. When covid hit Greg had just opened his new studio. All of his projects got cancelled almost overnight, what do you do? Plus, his wife works in the business full time too. Countdown,  Christchurch Airport. Auckland Council, Qantas, Sunday Telegraph, Nespresso, TVNZ , McDonalds Greg has a professional but laid back approach. His works span everything from logo design and branding to murals, lots of stunning packaging, infographics and so much more! Oh, and he’s met the prime minister Jacinda Ardern. Here are Greg's Takeaways 1.If the worst happens and you lose all of your projects look to see how you can make it work, there might be something you’ve overlooked before. 2.Don't ignore your local contacts, there can be lots of work there. You know their home and area so it’s actually easier to fill their needs. Plus, the know like and trust factor is there too. 3.Working near another creative can be a game changer, look online for open studios 4.Working with your partner can be scary and stressful 5.Sometimes we just to unplug and go somewhere for the day to change our view point  6.When you create art it won’t always go out the way you want it but that doesn’t always mean that it hasn’t worked out. Sometimes it’s best you took a different root. 7.If Greg hadn't gone over to that other artist in the cafe, he wouldn’t of got a whole exhibition! 8.Keep on creating, don’t stop! 9.Don’t be precious about your art keep on making 10.Don't give up, keep crafting and developing to find your style 11.When you spend the time doing personal projects you aren’t restricted! 12.Do nothing and nothing happens Www.Gregstraight.com