Stop Sending Cold Pitch Emails. Do This Instead.
Creatives Making Money with Jamie Jensen - A podcast by Jamie Jensen, Award-Winning Screenwriter, Business Strategist, & Entreprene - Wednesdays
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I don't know who teaches that the best way to get clients is to send tons of cold pitch emails or DMS, but like... whyyyy tho? đ Sales is about relationships, and you are not developing a positive relationship with a cold pitch of any kind, whether it's an email, a DM, or a carrier pigeon into some strangerâs house, okay? Think about the energy expenditure of sending 100 cold pitches to get maybe 1 response. That would be an average âconversion rate.â That sounds demoralizing and a terrible ROI in terms of energy out to energy in. If youâre committed to cold pitches even if theyâre not working for your sales, maybe itâs because youâd prefer to hide and donât actually want to talk to anyone or close any new sales... But if you DO want conversations, sales, to see your effort turn into new, letâs choose another strategy. This your new mantra: You do not need leads.What you need is friends. You need REAL relationships that are built on mutual benefit, kindness, support, love, and care. Focus on expanding your network, one awesome human at a time, and marketing will start to feel easier. Referral business will gradually begin to flood in. And you wonât have to âpushâ or force any of it. So if you do decide to send a âcoldâ email or DM -- donât pitch! Let it be about the relationship, and focus on making a new friend instead. If youâd like to work with me on getting your marketing, systems, sales, and process rocking out to help you hit 6-figs as a copywriter ASAP, head over to http://thejamiejensen.com/6figurecopywriter to apply for the next round of Create Your 6-Figure Copywriter Business! Create like you mean it, Jamie