[EN] Why your experimentation programme needs a risk profile

Today we are talking with Stephen Pavlovich, CEO of Conversion.com and I’ll be asking him how you can and why you should be using experimentation to manage risk and how to create a risk profile for your own or your clients business.

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Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!