Ep 12: A First-Hand Organic Kickstarter Pre-Marketing Case Study

Andrew Lowen discusses his pre-Kickstarter marketing campaign for Deliverance, and how he used organic marketing to build his community.  Episode 1200:01:00 - Amazon's Build It00:03:54 - Big Tech Vs Australia00:05:42 - The Blogs You Must Read Before Going To Kickstarter00:12:25 - What Was The First Thing You Did Online To Promote Deliverance?00:16:20 - Organic Marketing Tips00:19:05 - What Did You Learn About Prototypes When Making Deliverance?00:24:32 - How Does Extensive Playtesting Impact Marketing?00:27:40 - What Would You Do If You Started At The Beginning Again?00:31:40 - How To Do Email Marketing If You Don't Have Much To Share00:37:40 - How Did You Measure Success In Organic Marketing? Amazon's Build It Crowdfunding Start-up - https://www.aboutamazon.com/news/devices/introducing-build-it Changes to Sharing and Viewing News on Facebook in Australia -https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/ BGG Board Game Design Forum - https://boardgamegeek.com/forum/26/bgg/board-game-design Jamey Stegmaier' Kickstarter Articles - https://stonemaiergames.com/kickstarter/ Jamey's Article About Us - https://stonemaiergames.com/2-things-to-know-today-about-kickstarter/ James Mathe's Kickstarter Advice - http://www.jamesmathe.com/category/kickstarter/ John Wrot's Kickstarter Advice - https://www.gatekeepergaming.com/kickstarter-advice-columns/ How To Create A Facebook Group For Your Board Game - https://crowdfundingnerds.com/board-game-facebook-group-guide/ The Game Crafter's Convention Sponsorships - https://help.thegamecrafter.com/article/116-events  Viticulture Board Game - https://boardgamegeek.com/boardgame/128621/viticulture