Ep 32: Interviewing Ant Lab Games: Part 2 – Dealing With Community Toxicity
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - A podcast by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - Mondays
Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher. 00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community00:04:35 – How To Quantify Value From Content Creators00:07:49 – Find Content Creators Who Know Their Audience00:13:13 – How To Deal With Community Toxicity00:24:13 – Understanding Monetized Controversy00:24:53 – Community Toxicity Has Little Impact On Sales00:30:39 – How To Deal With Community Criticism00:34:32 – Be Careful Deleting Posts00:43:37 – Why Content Creators Are Very Careful When Describing Your Kickstarter Board Game
