Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - A podcast by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - Mondays
In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email! 00:01:47 - Conversions Vs Awareness In Marketing 00:07:02 - The Best Kind of Ads 00:09:36 - Tips For A Welcome Email 00:12:17 - The Purpose of A Welcome Email 00:18:04 - Recommended Community Sites 00:22:11 - What Platforms Does Your Target Audience Use? 00:23:24 - Having A Community On Your Own Website? 00:25:42 - What Is The Sunk Cost Fallacy?00:32:44 - The Fallacy Of Induction 00:43:41 - It's Like World of Warcraft 00:47:40 - Cost of Opportunity
