Ep 39: Diagnosing Problems With Your Facebook Ads
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - A podcast by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - Mondays
Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's wrong with your Facebook ads. 00:01:28 - Why Aren't My Facebook Ads Working? 00:04:35 - What Are Your Goals With Facebook Ads?00:05:33 - Target & Lookalike Audiences 00:11:12- Is The Product or Service The Problem? 00:15:29 - Get Fresh Eyes00:21:02 - If In Doubt, Create A New Campaign 00:24:04 - Are You Spending Too Much Money? 00:25:57 - Understanding Cost Per Impression (CPM)00:29:29 - Tips For Great Ads00:31:36- Separate Your Click Through Rate (CTR) & Link CTR 00:32:25 - The Importance of Social Proof On Ads 00:39:03 - The Solution To Poor Messaging In Ads00:40:35 - Tips For Describing Your Product Oros - https://www.kickstarter.com/projects/aescgames/oros
