Ep 7: How Do You Know If Your Facebook Ads Are Worth It?

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.  Episode 700:02:14 - How To Know If Your Facebook Ads Are Effective 00:06:55 - What Is A Lead?00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign00:13:29 - Why You Should Not Use Facebook "Lead Ads"00:15:45 - Benchmarks Of Effective Leads00:24:29 - Post-Campaign Metrics Of Success00:27:30 - Do The Math00:31:30 - Opportunity Cost00:32:48 - Break-Even Is Good00:34:00 - The Kickstarter Snowball Effect 00:37:59 - Kickstarter Pre-Landing Page Conversion Rate Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/ Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5 Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/ Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/ Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20