Jonathan Eifert: From Piano Performance To Public Relations: Musician Marketing For The 21st Century And Why It Matters

What you'll hear: “Branding” and “Marketing” and what that all MEANS ANYWAY Why branding matters even to the Joe Schmoe Average Classical Musician. Hear a *real life* example of a musician and the platform they built using social media What building your online presence *actually* is - it’s pretty old school actually… The unfortunate truth about orchestras’ budgets where social media marketing is concerned… Groundbreaking ideas for marketing for arts organizations - and what it would take to implement The big piece of advice on your own approach to social media that you have to hear → hint *you can’t get this answer on google*   Follow Jonathan on Instagram @jonathaneifert and Facebook: https://www.facebook.com/JonathanEifertPublicRelations/  Other mentions in the show: Pianist Stephen Hough: https://www.facebook.com/houghhough/ Tenor Michael Fabiano: Instagram: @michaelfabiano https://adaptistration.com/ - musician blog mentioned in the show: Drew McManus I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your order!