Short Byte: Mark Birch - Selling as a CTO

While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO. Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortening the product feedback cycle, and getting product feedback directly from customers.ResourcesThe Startup Founder Sales Series - https://aws.amazon.com/blogs/startups/the-startup-founder-sales-series-an-introduction/Daniel Pink, To sell is human https://www.amazon.com/dp/B0087GJ8KM/PARTNERThanks to our partner CloudZero — Cloud Cost Intelligence Platform. Control cost and drive better decisions with CloudZero cloud cost intelligence. The CloudZero platform provides visibility into cloud spend without the typical pitfalls of legacy cloud cost management tools, like endless tagging or clunky Kubernetes support. Optimize unit economics, decentralize cost data to engineering, and create a shared language between finance and technical teams. CloudZero helps you organize cloud spending better than anyone else.Join companies like Drift, Rapid7, and SeatGeek by visiting cloudzero.com/ctoconnection to get started.