Yoav Grossman - Adding LLMs to your product - a case study

This week I interviewed Yoav Grossman, VP of Product & Engineering at Spinach.io about how they went about identifying potential use cases for LLMs within their product, spiking, implementing, and releasing an offering. It’s a great mini-case study of the steps involved in adding GenAI to a product thoughtfully, but quickly. Spinach is a smaller startup, but the lessons are applicable to companies of all sizes, and previously, Yoav was Head of Product for Asurion Health, Head of Global Business Process at Uber, and a manager for Walmart eCommerce.