Adam Oldfield - How to see into the future of MarTech, delight your clients and keep innovating
Curiosity Key - listen to innovators, change-makers and curious thinkers making the world a better place - A podcast by Charlie Whyman
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In this episode I interview Adam Oldfield, CEO of UK-based, Marketing Automation Software company Force24. Adam shares his experience setting up a marketing automation software company, how he's used simple yet effective customer-centered strategies to continually innovate and meet the ever growing needs of the modern day marketer and some tactics on how to focus on the right data that will help your tech company grow instead of vanity metrics that look impressive but don't always serve you.
