Matt Davies - B2B branding, Agile strategies and purpose driven business

Curiosity Key - listen to innovators, change-makers and curious thinkers making the world a better place - A podcast by Charlie Whyman

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Branding is a very misunderstood topic in the B2B and tech space and this interview with brand consultant Matt Davies aims to break through some of these myths and show you how to create a brand that stands out, grabs attention and is remembered. There are lots of tips and tricks to take away from this episode, we talk about agile strategies for brand planning, adding purpose at the heart of your business and also why you shouldn't just 'outsource' your branding to an agency or the marketing department.