Professor Sara Yeo - Humor in Science Communication

Communicating science is about so much more than just providing information. Without proper context, most people still filter everything through their own personal biases and preconceptions. This is why professionals working in research communications study how people process new information, constantly refining techniques to effectively enlighten and inform the public. As the modern landscape of news and social media inundates us with content, it’s easy to get overwhelmed by the volume of information to which we are exposed.