EP 61: The Benefits of Mystery Shopping with Elaine Lee

In this episode, Gavin is once again joined by Elaine Lee.Elaine is the Managing Director of ReynoldsBusbyLee.We hear her talk about how mystery shopping can be beneficial in both quantitative and qualitative scenarios; give some examples where companies have been made to realise customer pain points in the ordering process; and why it's so crucial to know who your customers are in order to cater to them effectively.------You can find Elaine online at:LinkedInWebsite------FeedSpot - 30 Best C...