Marketing in a Cookie-Less World

Do you really want to live in a cookie-less world? Digitally, anyway, that’s the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketer’s tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But it’s a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to support the termination of this type of data tracking on the web. How can marketers adjust? Is the demise of third-party cookies actually a good thing for marketing strategy?