The Importance of Culture in an Organization

Culture is often seen as something that is intangible and hard to measure. However, it is one of the most important aspects of any organization. In fact, culture plays a key role in employee engagement, and the employee experience drives the customer experience. What are ten critical principles that form the foundation of creating a culture? In this episode of the CX Pulse Podcast, our guest, Annette Franz talks about the top three basics that many companies still overlook, why culture is so important in an organization, and what the ten critical principles are that form the foundation of building a culture. Annette Franz is the Founder and CEO at CX Journey Inc., a global customer experience strategy consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy that drive culture transformation efforts. She is an internationally recognized customer experience thought leader, coach, consultant, and keynote speaker. Annette is also an official member of the Forbes Coaches Council. Enjoy!