Customer Experience and Fan Engagement with SAP and WNBA

Customer experience is a crucial focus for innovative leaders in both business and professional sports. Cathy Engelbert, Commissioner of the Women’s NBA (WNBA) and Alicia Tillman, Chief Marketing Officer of SAP, offer advice on this topic.Read the full transcript and watch the video:https://www.cxotalk.com/video/customer-experience-fan-engagement-sports-business