Behavior Change for Good

In this episode, host Tom Butler dives headfirst into planning his ambitious 400-mile cycling goal for the season. Listeners gear up alongside Tom as he explores the route and anticipates the challenges that lie ahead, particularly due to the route's specific location.But conquering physical hurdles isn't the only focus. Tom welcomes Dr. Sean Ellis, Ph.D., from the Behavior Change for Good initiative at the University of Pennsylvania. Dr. Ellis, along with his colleagues, delve into the scien...