Liisa Jokinen On Style vs. Fashion And Vintage Shopping With Gem App

As Coco Chanel said, “Fashion comes and goes but style lasts forever.” Liisa Jokinen’s life philosophy is a full embodiment of that quote. As she says of herself, she is not into fashion at all, but into style. Style tells a story and says more about a person than any fashionable item can. Liisa is a real street style legend, having photographed street style since back in 2005. Originally from Finnland, she now lives and works in New York. She is the creator of NYC Looks and Her Looks street style sites. Since most recently, she is the founder of Gem Vintage search app - a search engine for vintage fashion globally that you should definitely give a try. Alongside the benefits of shopping vintage and expressing yourself through it, we discuss super practical tipps for shopping successfully for vintage online. I could definitely take a few away, and I’m sure you will too. Check out the full podcast episode for all of them and our super inspiring conversation.