Ep. 14 - Sunk Cost in D2D Sales

For our economics fans, this episode uses the sunk cost fallacy and how it relates to sales and you on the doors. To simply put it, sunk cost is anything that you have invested that can’t be recovered. We break down what it means, the psychology behind it, and how it relates to D2D Sales. This is one of my all time favorite theories and I hope you guys enjoy it.