Episode 112: John & Ted's Excellent Adventure

In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons learned to help brands convert content to commerce. We talk about content marketing's humble beginnings at Collective Bias, the myth of large followings, and how influencers of any size can find their place at the table.