Episode 50 -- John Kinnear Fights For the User

John Kinnear is one of the online dad community's premiere Answer Men. As site manager at Reviews.org, he has come to Dad 2.0 Summit many times to teach us how to be the signal amid the noise and create the best user experience for our readers. Influencer marketing demands innovation, both in the content we create and the metrics we rely on. This episode is a must-listen if you want stand out in a crowded marketplace, and if you think crowding narrative into your recipe blog helps your SEO.