How Expert Pharma Marketers Navigate Privacy

In today's consumer landscape, privacy concerns reign supreme. Pharmaceutical and medical device manufacturers must prioritize meeting the expectations of this privacy-conscious generation. This begins with three key measures:1. Consent Management: Clear communication about data usage is essential, aligning with regulations like CCPA and GDPR. Seeking user consent without relying on cookies is crucial.2. Context-Based Information: Emphasize direct data collection from customers, in line with ...