Ep 3 | Demonstrating Value in Data (ROI) with Amro Safadi, Head of Data Science at Auden

This week we are joined by Amro Safadi who is now the Head of Data Science at Auden (but was the Head of Decision Science at NBrown Group at the time of recording this podcast) to discuss one of the biggest challenges that many Data Leaders face; Demonstrating Value and ROI.

Amro gives a technical insight into the key considerations of:

• How to put a tangible figure on the ROI of a data project by predicting uplifts and the two-step formula to do so
• The typical challenges faced when trying to demonstrate potential ROI
• How there needs to be unity between the direction of the business and the projects undertaken
• That identifying and prioritising the major the opportunities where the most value can be added is key to success
• That complex isn’t always best and simple projects can give the biggest ROI’s
• How action and change must happen to realise any ROI
• Differences between large organisations and smaller organisations
• Data Literacy’s relationship to change and therefore ROI

Get in touch: You can reach Kyle at [email protected]