#151 Driving Interoperability via Taxonomies and Tagging to Power Personalization - Interview w/ Jill Maffeo

Sign up for Data Mesh Understanding's free roundtable and introduction programs here: https://landing.datameshunderstanding.com/Please Rate and Review us on your podcast app of choice!If you want to be a guest or give feedback (suggestions for topics, comments, etc.), please see hereEpisode list and links to all available episode transcripts here.Provided as a free resource by Data Mesh Understanding / Scott Hirleman. Get in touch with Scott on LinkedIn if you want to chat data mesh.Transcript for this episode (link) provided by Starburst. See their Data Mesh Summit recordings here and their great data mesh resource center here. You can download their Data Mesh for Dummies e-book (info gated) here.Jill's LinkedIn: https://www.linkedin.com/in/jillianmaffeo/Developing Interoperable Channel Domain Data (blog post): https://vista.io/blog/developing-interoperable-channel-domain-dataIn this episode, Scott interviewed Jill Maffeo, Senior Data Product Manager at Vista.Before jumping in, Jill gives a lot of very useful examples of outcomes they've been able to drive that could be abstracted to apply to your own organization's business challenges. Outcomes like better customer segmentation, faster time to launch new offerings, etc. If you are having difficulty with stakeholder buy-in, especially for someone in marketing, this episode could help you frame things in their language.Some key takeaways/thoughts from Jill's point of view:"When you're thinking about interoperability, it's just playing nice, right?" If you think of interoperability as a key part of your culture, it's easier to implement. Let people know why interoperability is good for them and the whole company.Taxonomies help drive interoperability because there is already an established language even if things don't fit perfectly. New concepts can emerge and your taxonomies should change. But it makes the interoperability discussions have at least a common starting point.Taxonomies are a living thing - make sure they aren't overly rigid and be prepared to continually evolve and improve them.Within your taxonomy structure, if there is a reason for things to be unique for a domain or use case, that is okay. Look for potential ways to also convert that data to best fit your...