ML at The Home Depot with Pat Woowong: The Falloff Model and Lead Scoring

When people think about The Home Depot, they probably think more about lumber and tile than they do ML models. Sure, there is plenty of lumber. But machine learning also plays a key role in the business, in places that customers can see as well as the behind-the-scenes operations. Senior Content Advisor Q McCallum met up with Pat Woowong, Director of Data Science at The Home Depot, to explore how the company mixes their very rich dataset with domain knowledge to employ machine learning deep inside the business. To frame this, he walked me through the Falloff model and Lead scoring, two projects that his team deployed to address the unique challenges of a company that handles both retail and services. During our conversation, we discussed: understanding where models fit into the bigger business picture; using expert domain knowledge to drive feature selection and feature engineering; the value of process; and, to top it off, what it's like to work at The Home Depot.