Multiple Comparisons and Conversion Optimization

I'm joined by Chris Stucchio this week to discuss how deliberate or uninformed statistical practitioners can derive spurious and arbitrary results via multiple comparisons. We discuss p-hacking and a variety of other important lessons and tips for proper analysis. You can enjoy Chris's writing on his blog at chrisstucchio.com and you may also like his recent talk Multiple Comparisons: Make Your Boss Happy with False Positives, Guarenteed.