Analytics need to compel action from business leaders – Elif Tutuk

The holy grail of any data project is business insights driven by analytics. According to Elif Tutuk, VP of Innovation and Design at Qlik, analytics can’t be in isolation. It has to integrate with data, data governance, data management. And also process automation that goes with it. Data is messy. Whatever be the ease of use on the analytics side, data prep is necessary. One shift is data catalog to analytics catalog. Analytics catalog could be modeled after a netflix like model where people can upload models and consumers can rate the models. Humans trust humans so reviews will be important.