Storytelling ABOUT the data is as important as storytelling WITH the data

The concepts behind master data have been around for a very, very long time. Which means the businesses won’t function well without implementing master data. Scott Taylor, the Data Whisperer, believes that it is more productive to talk to management about data than the processes behind it. The business side is more interested in the WHY side of data. Why are you telling me about this? Why are we funding this? What does it matter to me? So there is always that gap between requirements/implementation versus strategy/rationale. Storytelling is very hot right now. But most of the storytelling is focused on data analytics, visualization, charts etc. But not many are focusing on storytelling of the data management itself. Telling stories of the data is as important as telling stories with data. Data management is about determining the truth. So instead of saying garbage in garbage out, be strategic about the gaps in that truth.