Hannah Grannemann teaches me about using your newfound reach!

My guest today is Hannah Grannemann. She is a professor at UNC-Greensboro!  We had a lot of fun talking about the opportunities that the pandemic has created for arts organization as many have found their reach become greater than ever before.  We talked about the difference between product orientation and market orientation.  Is hustle culture sense or nonsense?  The reality that marketing is everything you do and a lot more.  You can connect with Hannah on LinkedIn.  Hook up with my friends at Booking Protect. Simon is doing a presentation on fraud and insurance at the TPC in Birmingham in March.  Join me on January 26th for a special webinar called '7 Ways To Sell More Tickets in 2022'. We are testing out some new ways of delivering and getting signups.  Get the 'Talking Tickets' newsletter at talkingtickets.substack.com

Om Podcasten

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.