Paul Bailey teaches me how to make Brand Purpose meaningful and not BS...

I'm talking with Paul Bailey from Halo in Bristol, UK today.  We are discussing brand and this is a great one because we set out to hit on a few really important topics: Research Brand Purpose Top of Funnel Activity Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs.  We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more.  Check out my friends at Cover Genius: www.CoverGenius.com  The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment.  https://covergenius.com/any-reason/ Visit my website at www.DaveWakeman.com. I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney.  Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet.  Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com and 'The Business of Value' at https://businessofvalue.substack.com  Rate! Review! Share!  These things help me out!