Paul Williamson teaches us what tickets and startups have in common.

This was a great conversation with Paul Williamson from Two Circles.  Paul mentioned to me recently that every project he works on has the feel of a startup and we explore that idea.  Along the way, Paul teaches us how to think through complex projects. He talks about market research, using pricing to create opportunities, and how to balance attendance and revenue.  Check out my newsletter at http://talkingtickets.substack.com  Look at the work being done by Booking Protect. Refund protection has become a more important part of the customer journey since lockdowns from the pandemic have eased or been removed. We've seen people take up refund protection at up to twice the rate they were taking it up at before the pandemic.  www.bookingprotect.com Visit my website and find out everything I'm up to on the 2022 world tour: www.davewakeman.com