Strategy Before Tactics: 9 minutes on STP and the 4Ps

Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix.  Strategy before tactics is the key to the way that I approach marketing.  You need to do research, segment, target, and position your business before you can move onto tactics.  Get my newsletter www.businessofvalue.substack.com  Visit my website at www.davewakeman.com Love tickets or work in tickets, sports, entertainment: www.talkingtickets.substack.com Check out my friends at www.bookingprotect.com and www.activitystream.com for information and ideas on recovering from the pandemic.