The Business of Fun: Jacob Lauesen

This episode is brought to you by Booking Protect: the global leaders in refund protection.  Find out how you can offer your guests a better buying experience by visiting them at www.bookingprotect.com  My guest today is Jacob Lauesen from FC Copenhagen.  We covered a lot. This is great for all you sports business marketers out there.  We talk about how Jacob and his team are able to generate: 17-1 ROI on ad spend for merchandise sales and 10-1 for tickets.  We talk about selling the board on an "unlimited" marketing spend.  We cover turning FC Copenhagen into a media company as much as a football club and a lot more.  This is a great conversation.