The Business of Fun: Rob Mills

Today's episode is brought to you by Booking Protect: the global leaders in refund protection.  Check out our 10 part series on trends impacting the live event industry by visiting the blog at www.bookingprotect.com Come see me and Simon Mabb, CEO of Booking Protect, at the Ticketing Professionals Conference in Sydney on 14 & 15 November. Get your tickets today at www.ticketingprofessionals.com.au I've been working on a really powerful project with EB Research Partnership and it is spreading around the world. Visit their website at www.ebreasearch.org and see Eli's story. Or, search #comesayhi on Twitter.  Get my newsletter "The Business of Value" by sending me an email at [email protected] My guest today is Rob Mills, Director and CEO of the Gemba Group.  I wanted to have Rob on because the Gemba Group is driven by a model of business they call "The Gemba Way" and it translates to "going to the real place."  We had a great conversation about empathy, getting the customer into the room, change, sponsorship, China, and a lot more.  Find out more about them by visiting their website at www.thegembagroup.com And Follow Rob on Twitter.