113: Marketing for makers: Starting from square one

Veering off from our usual interview format, this unique episode is a LIVE unscripted coaching session. I brought our operations manager Spaulding in to join me on the podcast so I could answer her questions as she embarks on starting her handmade business, Hot for Color. I learned how to run my creative business the hard way, through trial and error and I love consulting and coaching other makers to shorten their learning curve. I share insights about: -Where to start when building your online presence -Branding basics -How to determine your marketing sweet spot -How personal to get and boundaries on social media as well as how often to post and how to engage with your community -How to start with a newsletter from square one -Newsletter content ideas -Sourcing blanks and production