81: The 1-Page Marketing Plan

Today on the Dear Handmade Life podcast we’re talking to serial entrepreneur, rebellious marketer, technology expert and author of one of my favorite marketing books The 1-Page Marketing Plan about marketing your creative business. I talk with Allan about letting go of money issues, the fault of glorifying busyness, the importance of getting clear goals, the "know, like and trust" strategy and we dive deep into the first few steps of creating a 1-page marketing plan.