Decoding Women’s Healthcare: Jennifer Heil on Olympic Gold & Entrepreneurship

After winning her first Olympic medals for Canada in Turin (2006) and Vancouver (2010) and achieving the Guinness World Record for World Championship freestyle skiing gold medals, Jennifer Heil turned her athlete’s focus to founding RYA Health, and to becoming a policy developer of Safe Sport to address abuse and harassment. In today’s episode, Jennifer talks about how her Olympic career led her to a holistic approach to training that has translated to her work as an entrepreneur, especially the meditation practices that she started at a young age. She also dives into how technology is changing the future of women’s healthcare.Press play to hear Jennifer’s thoughts on…How to methodically approach each business deal"When you're a hot funded startup with a bunch of money and investors behind you...there's a tendency to think, we can do it all at any given time. And that's just not possible."Getting the most value out of your business deals"So many companies play a superficial service level type of business. But why not go get 50% of this market? When I look at doing these deals, I say, I am gonna go after this and do this until I hit what I think is 50 or 60% of the value of what I'm doing here. And then I'm going to ignite something else."