262. The Secret Sauce of 🇫🇷 French Game Publishers with Vincent Février, CMO of TapNation

The Hybridcasual Playbook https://metahybridcasualplaybook.splashthat.com/ In this episode of the Deconstructor of Fun podcast, Mishka Katkoff interviews Vincent Fevrier, CMO of Tap Nation, discussing the evolution of hybrid casual games and the unique position of French publishers in the gaming industry. They explore Tap Nation's growth from a startup to a mid-size publisher, the challenges of transitioning from hypercasual to hybrid casual, and the importance of user acquisition and marketing strategies. The conversation also delves into acquisition strategies, building internal capabilities for live operations, and the future outlook for the gaming industry. Chapters 00:00 The Rise of Hypercasual Gaming in France 02:52 Tap Nation's Evolution: From Hypercasual to Hybrid Casual 06:04 Navigating Challenges in a Post-COVID Gaming Landscape 08:54 Marketing Strategies: LTV vs. CAC in Hybrid Casual 12:04 Acquisition Strategies: Building a Portfolio of Games 14:56 Operational Changes: Adapting to Hybrid Casual Dynamics 17:51 Building Internal Capabilities for Game Development 21:00 The Future of Tap Nation: Diversifying Game Types 24:07 Competing in a Crowded Market: Finding Unique Assets 32:25 The Competitive Landscape of Game Publishing 35:11 Building Relationships in the Gaming Industry 39:11 Navigating Acquisitions and Partnerships 44:17 The Evolution of Tapnation and Its Strategies 50:43 Industry Outlook: Challenges and Opportunities keywords hypercasual, hybrid casual, gaming industry, Tap Nation, ad tech, game development, user acquisition, monetization strategies, French gaming market, game publishing, game publishing, acquisitions, industry trends, mobile gaming, Tapnation, partnerships, user acquisition, market growth, gaming industry, competitive landscape