AI Integration, Psychological Insights & Market Trends with Founders of Solsten

Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets. 00:00 Introduction 01:08 Market Overview and Challenges 06:44 Attention and Engagement in Gaming 12:29 Marketing and Brand Positioning 32:05 The Role of IP in Gaming 39:39 Fail Fast Mythology 44:36 Web3 Gaming Revolution 46:19 Marketing and Game Development Synergy 49:41 The Lean Startup Method in Gaming 57:52 AI and Efficiency in Game Development 01:20:30 New Revenue Models in Gaming 01:23:53 Conclusion and Final Thoughts