251. LIVE from San Francisco with Special Guest Stars

Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco. 00:00 Introduction and Podcast Overview 01:29 Panelist Intros 05:53 First Topic: Unfiltered Growth and Monetization 12:50 Incentivized Advertising: Past and Present 17:59 Challenges and Future of Incentivized Ads 27:27 Expanding Beyond Gaming: Brand Collaborations 32:15 Exploring Roblox's Integration with Shopify 32:52 The Shift in Game Design and Monetization 35:29 Surviving in 2025 36:12 Mobile and Console Gaming's Existential Crisis 37:55 Opportunities and Challenges in Mobile Gaming 39:00 The Role of Small Studios in the Gaming Market 44:11 Netflix's Foray into Gaming 50:57 Challenges in Game Discovery and Engagement 59:42 The Future of Gaming and AI in Marketing 01:00:05 Final Thoughts and Wrap-Up