UEFN Magic and Frustrations with Industry Legends

Pete Hawley (former executive at 100 Thieves, EA, Zynga, Lionhead, Sony, Telltale, and Mythical Games) and Alexander Seropian (founder of Bungie, Industrial Toys, Wideload, and Look North Games) unpack their experiences with the Unreal Editor for Fortnite (UEFN) platform, discussing marketing strategies, player engagement, technical limitations, and opportunities.  00:00 Introduction to Heroic Labs 01:01 Meet the Legends: Pete Hawley and Alex Seropian 01:43 Pete’s Journey and Insights 03:27 Exploring UEFN: Challenges and Opportunities 08:19 Alex's Perspective on UEFN 11:33 The Future of UEFN  23:11 ROI in UEFN Development 35:42 Challenges in Game Development 44:14 Monetization Strategies 49:53 Marketing and Launching  01:02:52 Lessons Learned  01:12:54 Final Thoughts