Navigating the Food Industry, Failure, and Labor of Love: feat. LesserEvil Founder, Charles Coristine
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On this week’s episode of the Podcast, Makenzie sits down with Charles Coristine, founder of LesserEvil.
LesserEvil can currently be found in 5,000-10,000 stores nationwide with retailers like Jimbo’s, New Leaf, Whole Foods, and more.
Charles discusses his path through different food products and what the food industry has taught him; all of which ultimately lead to LesserEvil as the brand that took off.
He shares about the Buddha symbol on the packaging and states, “When wellness guides your spirit, you can be your own guru.”
Charles and Makenzie discuss failure, building the new LesserEvil facility, and which product in the LesserEvil family Charles believes came from the most labor of love.
If you’re looking for inspiration, this podcast episode is for you!
Show Resources:
- LesserEvil products
- Retail Voodoo
- LesserEvil on Instagram
- A Letter from Charles
- Delighted By products
- Contact us! We love hearing from you.
- Hang out with DELIGHTED BY on Instagram