Personalization is better than customization & how to work with sales to win ABM | Corrina Owens @ Gong

In this week’s episode of Demand Gen Chat, I spoke with Corrina Owens, Senior ABM Manager, Enterprise at Gong. If you’re in B2B, you probably know Gong and see their marketing content everywhere so I was excited to meet Corrina and learn about what goes on behind the scenes and how they measure success. Listen to this episode to hear Corrina’s take on why true personalization is always better than customization, how us marketers could be better at working with sales on ABM, and how the marketing team at Gong is structured. We also swap hot takes on what we’d love to see change on our LinkedIn feeds.Show Notes:Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Corrina: https://www.linkedin.com/in/corrina-owens/TikTok: https://www.tiktok.com/@featuring_CorrinaCheck out Liam Moroney’s content: https://www.linkedin.com/in/liammoroney/About DGCDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!