Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy

This is part 2 in our 3-part mini-series featuring some of the legends responsible for building Salesforce’s storied Dreamforce conference. Part 2 features another insightful roundtable discussion with Kraig Swensrud, Founder & CEO of Qualified and former CMO of Salesforce, Linda Dunlap, VP of Strategic Events at Salesforce, and Dan Darcy, Chief Customer Officer at Qualified and former SVP of Global Enablement at Salesforce. On this episode, Linda, Kraig and Dan dive into the challenges of shifting Dreamforce from in-person to digital, the true meaning of understanding your audience, and how Salesforce plans to transform the future of B2B events marketing.