Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets with Christelle Flahaux, VP of Marketing at FortressIQ

This episode features an interview with Christelle Flahaux, Vice President of Marketing at FortressIQ, a pioneer in the burgeoning field of process intelligence. On this episode, Christelle lays out her approach to category creation and why content and analyst relations play key roles in marketing an emerging category. She also discusses why the CMO’s job is to be a listener, the content value of podcasting, and how to do ABM with food trucks.