Leading a $3.2B Twilio Acquisition with Marketing MVP Katrina Wong, VP of Product Marketing & Demand Generation at Segment

This episode features an interview with Katrina Wong, VP of Product Marketing & Demand Generation at Segment, which was recently acquired by Twilio for $3.2B. Katrina has more than 15 years of experience scaling growth and leading world-class marketing teams at companies like Salesforce, SAP, Zuora, and Hired. On this episode, Katrina dives into the details of the Twilio acquisition, why she believes cold-calling is going away, personalization tactics that actually work, and the strategy behind the account-based marketing beast she’s helped create at Segment.