Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo

This episode features an interview with Kady Srinivasan. Kady is the SVP and Global Head of Marketing at Klaviyo, a $9.5B marketing automation platform that gets valuable data out of ecommerce platforms. Kady is a former engineer with 20+ years of experience leading marketing teams at Fortune 500 and high-growth tech companies like Ubisoft and Electronic Arts. Prior to Klaviyo, she was part of the team that led the successful IPO at Dropbox. On this episode, Kady shares how her engineering background helped launch her career in marketing, the marketing do’s and don’ts of scaling a hyper-growth company, and the intricacies behind generating a successful funnel.