#109 - Solo Special: Context & Congruency

In this week’s solo episode, Prav talks about one of his favourite topics: Context and congruency in marketing.   Using real-life examples from his open practices, he explains why establishing context and congruency matter throughout the patient journey should be a priority.   He also dispenses actionable advice on how teams can use this powerful marketing hack to improve conversions and enhance the patient experience.   Enjoy!        “It's all about communication that has context, and that is congruent with previous conversations.” Prav Solanki In This Episode 00.22  - An everyday example 04-56 - Stepping into patients’ shoes14.57 - From online to real life27.07 - Why it matters Prav Solanki is a healthcare entrepreneur, marketer, dental practice owner and host of the Dental Leaders podcast. To ask Prav a question about context and congruency or other aspects of practice marketing growth, visit www.prav.com.